-the representation is constructed with a set of ideas and values (producers intent/ intended meaning)
-the context of the representaion is part of the representation (media language choices, anchorage, media form, placement/location, genre expectations)
-the audience reacts to this representation and this depends on their own personal interpretational context: age, gender, political/religous beliefs, nationality etc. (negotiated meaning).
Tuesday, 10 November 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment